I spoke to the leading futurist Gerd Leonhard about the digitisation of money, banking, insurance and legal services.
Dubbed as the "most provocative man in advertising" Bob Hoffman spoke to me about how marketers are operating under three delusions: brand love, digital interactivity and age. Read on to find out if you're making these mistakes.
Here the award-winning Canadian author and journalist spoke to me about his book, The Revenge of Analogue and outlined why people are turning to analogue as a counterweight to digital, why the limits of analogue are no longer seen as a disadvantage, and why people want something that's real, that they can touch, and interact with.
Altimeter Group's Content Marketing Specialist Omar Akhtar talked to me about what strategies, channels and content formats perform best across industries and regions, and highlighed trends in innovation, current organisation and governance practices, and key metrics for measuring success.
One month on and York's Boxing Day 2015 flood victims share their stories about piecing life back together once the water receded.
New technology, the smartphone-fuelled evolution in consumer behaviour, along with marketing’s inability to disrupt itself from its ‘business-as-usual-cycle,’ are some of the biggest risks to content marketers. In my free ebook I outline reasons why content fails and highlight some of the biggest content marketing success stories.
The Washington Post's VP of Marketing Paul Tsigrikes oversees WP BrandStudio, the Washington Post’s in-house creative agency, where he and his team develop and execute custom content for brands. He talked to me about the importance of knowing your audience, using data and innovative advertising technologies to target them effectively, and why it’s important to nail your story first, before thinking about how to execute it.
I interviewed a newly qualified teacher. She talked to me about her student debt, saving up for a house deposit and why travelling is an aspiration.