Social is growing up. It's not all about likes and shares anymore. Brands are using it to gain deeper and more meaningful insights into their audience. This typically begins with authentic collaboration between them and their audience, otherwise known as user generated content. Here I take a look at three ways how.

Virtual reality is set to become the biggest content marketing trend of 2017. It’s out of the box, it’s innovative and with the likes of Facebook (Oculus), Google, Samsung and Sony investing heavily in the software, hardware and accompanying content, VR is now in the forefront of consumers’ minds too. Here I take a look at 9 brands using it to best effect in practice.