One month on and York's Boxing Day 2015 flood victims share their stories about piecing life back together once the water receded.
Scandinavian agency Spoon scooped more awards than any other at this year's Pearl Awards in New York. Its marketing manager, Björn Owen Glad, talked me about why content marketing is a more effective way to reach consumers than using traditional channels.
The year ahead will see the introduction of even more new tech. Here I take a look at four trends that will become mainstream in the content world, including mixed reality, personalisation, DMPs and innovation labs.
Social is growing up. It's not all about likes and shares anymore. Brands are using it to gain deeper and more meaningful insights into their audience. This typically begins with authentic collaboration between them and their audience, otherwise known as user generated content. Here I take a look at three ways how.
The Godfather of content marketing Joe Pulizzi says if you're not "all in" with your content marketing you should stop. At this year's annual #CMWorld event he said: “Be all in or get all out. There is no halfway." Here I take a look at four brands who've gone all in and how this has contributed to their success.
Virtual reality is set to become the biggest content marketing trend of 2017. It’s out of the box, it’s innovative and with the likes of Facebook (Oculus), Google, Samsung and Sony investing heavily in the software, hardware and accompanying content, VR is now in the forefront of consumers’ minds too. Here I take a look at 9 brands using it to best effect in practice.
Nicholas Longano, from New York's top marketing agency, talked to me about all things VR and why any content brand worth its salt should have a VR strategy in place for 2017.
Big data expert Rob Silas talked to be about what unstructured data and why it's the next frontier for data scientists to conquer.
Veteran journalist Dave Burda talked to me about life on the other side of the editorial fence. Here he told me about the importance of brands using subject matter experts and how employing former hacks can add credibility to a brand.