Big data expert Rob Silas talked to be about what unstructured data and why it's the next frontier for data scientists to conquer.
Veteran journalist Dave Burda talked to me about life on the other side of the editorial fence. Here he told me about the importance of brands using subject matter experts and how employing former hacks can add credibility to a brand.
Content marketing guru, founder of The Content Marketing Institute and best selling author Joe Pulizzi talked to me about how content can differentiate a business from its competitors.
MSP-C’s Jayne Haugen Olson knows a thing or two about creating outstanding content. As VP of content, she oversees more than 15 proprietary and custom magazines, as well as a growing digital portfolio, which collectively reaches an impressive audience of 150 million readers each year. Olson serves as the editor in chief of Delta Air Lines’ Sky magazine, the world’s leading in-flight print title with more than 5 million readers each month. Here she talks to me about the importance of knowing your audience, sloppy writing styles and which brands are standing out in a crowded content world.
The Content Marketing Institute's founder Joe Pulizzi talked to me about what effective content marketing looks like in a B2B enterprise.
Founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media, and a professor and Hederman lecturer at the School of Journalism, Samir Husni, aka Mr Magazine, spoke to me about the relevance of print in a digital age and why he laughs when people tell him print is dead.
Content marketing expert and keynote speaker Andrew Davis talked to me about why the best forms of content have no call to action and how to create content that people want to engage with.
London's Cognifide's chief marketing technology officer, Cleve Gibbon, talked to me about what content modelling is, how it can increase content's ROI and the future digital workforce.
Heather LeFevre had worked in advertising for more than the prerequisite 10,000 hours, yet she still didn’t feel like an “expert.” So she embarked on a world tour (that took her to Asia, Europe and then back home to the U.S.) where she stayed with, and “brain surfed” with, some of the best minds in advertising.
Content marketer and social media expert Jay Baer spoke to me about how to amplify content and how hugging online haters will turn them into your biggest fans.