Social is growing up. It's not all about likes and shares anymore. Brands are using it to gain deeper and more meaningful insights into their audience. This typically begins with authentic collaboration between them and their audience, otherwise known as user generated content. Here I take a look at three ways how.
Finland's largest dairy Valio is embracing employee advocacy. It is actively encouraging employees to share positive stories about the brand and business on social. It even rewards colleagues who are most active. I talked to Valio's community manager Pekka Rantamoijanen who told me all about it.
Employees can be a brand's biggest advocate. What they say and do can have a huge impact on the success of a brand. Here I look at three businesses adopting employee advocacy and the benefits of this strategy.
Influencer marketing is on the up. As many as 82% of brands admit they’re using this technique to reach a wider audience. Here I look at how brands are doing it and offer tips to those wanting to tap into this marketing method too.
Influencer marketing is the hottest marketing trend right now. Many of the world's most famous brands, including Gap and L'Oreal, are doing it. Here I explore why.
Curating content used to be a marketing buzzword and dismissed as pure jargon. In 2016 it's a force to be reckoned with. Not only does curating content increase a brand’s visibility, it improves their thought leadership program, boosts their organic SEO efforts, as well as increases sales too. Here's how:
Script writer, producer of “The Disappeared”, and friend Neil Murphy talked to me about how to become a great writer and the art of storytelling.
The Guardian's award winning editor and journalist, Patrick Collinson talked to me about what makes a good journalist, how to write a compelling news story and common mistakes writers make.
Owner of Helsinki's Custom Sounds, Kimmo Aroluoma talked to me about why he started blogging and how content marketing boosted his sales in-store and online.
Curating content is an effective way to increase sales and boost engagement. Hurja Media's co-founder Johanna Tahlo, based in Finland, talked to me about how she curates content for the leading distributer of entertainment technology, msonic, to raise its profile in the audio visual industry.