I am the co-founder of Bright Star Content Marketing Agency Ltd.
We create audience-first content using a blend of traditional journalism and branded marketing.
We use our editorial and storytelling skills, combined with marketing strategy to create compelling, result-focused content that drives leads and conversions.
My background and experience:
I have written for The Guardian since 1999 on a range of topics including personal finance, consumer issues and marketing trends. I've been the Contributing Editor for The Content Council, based in NYC, since 2016 and have interviewed more than 100 content marketing thought-leaders.
In addition, I have written about content marketing trends for the Finnish tech company Flockler, and the Minnesotan content marketing agency MSP-C.com. I have also written for Econsultancy and Advertising Week Europe & New York.
My work endorsed by Patrick Collinson, The Guardian's Money editor:
"Juliet Stott joined us in 1999 and swiftly became a vital contributor to the team producing the newspaper's award-winning money and consumer section. While at The Guardian, Juliet undertook her NCTJ journalist certificate and wrote with skill and professionalism on a wide range of issues. This naturally involved all the usual demands that a top national newspaper expects - such as meeting tight deadlines, researching stories thoroughly and rigorously checking facts. But Juliet also excelled in bringing her creative imagination to tasks at hand. All journalists learn how to write a story, but the ones who stand out, such as Juliet, are those who uncover new angles, brainstorm ideas and suggest new and unconventional ways to approach a topic. Juliet was always one of our section's top 'ideas people' and it was a sad day when she left us in 2004."
In addition to journalism I have been a content strategist and thought-leader ghost writer for several high profile companies based in London.