Virtual reality is set to become the biggest content marketing trend of 2017. It’s out of the box, it’s innovative and with the likes of Facebook (Oculus), Google, Samsung and Sony investing heavily in the software, hardware and accompanying content, VR is now in the forefront of consumers’ minds too. Here I take a look at 9 brands using it to best effect in practice.

Despite its stand-alone credentials print can no longer work in a silo; instead it must embrace its new role as another spoke in a content wheel, where the consumer is the hub. Here five content marketing experts share their views on why print should be integrated into a multi-channel approach.