Scandinavian agency Spoon scooped more awards than any other at this year's Pearl Awards in New York. Its marketing manager, Björn Owen Glad, talked me about why content marketing is a more effective way to reach consumers than using traditional channels.
The year ahead will see the introduction of even more new tech. Here I take a look at four trends that will become mainstream in the content world, including mixed reality, personalisation, DMPs and innovation labs.
Virtual reality is set to become the biggest content marketing trend of 2017. It’s out of the box, it’s innovative and with the likes of Facebook (Oculus), Google, Samsung and Sony investing heavily in the software, hardware and accompanying content, VR is now in the forefront of consumers’ minds too. Here I take a look at 9 brands using it to best effect in practice.
Nicholas Longano, from New York's top marketing agency, talked to me about all things VR and why any content brand worth its salt should have a VR strategy in place for 2017.
Virtual Reality is the latest trend in content marketing and its set to stay as Google, Sony and Samsung invest heavily in this market. Here I look at ways marketers can incorporate VR into their practice and give examples of brands already using this as a medium to connect with their audiences.
The Godfather of content marketing Joe Pulizzi says if you're not "all in" with your content marketing you should stop. At this year's annual #CMWorld event he said: “Be all in or get all out. There is no halfway." Here I take a look at four brands who've gone all in and how this has contributed to their success.
Content marketing's leading experts in the field shared their top tips with me on how brands can improve their content marketing. Here's what they had to say:
Despite its stand-alone credentials print can no longer work in a silo; instead it must embrace its new role as another spoke in a content wheel, where the consumer is the hub. Here five content marketing experts share their views on why print should be integrated into a multi-channel approach.
Far from reaching its demise, print is flourishing in many sectors; anywhere but news. Here I take a look at four print publications that are acting like shining beacons for their brands.
Experienced marketer Andrew Hanelly, the creative director of the newly formed agency Rev, talked to me about what the new attention economy is, and how marketers can create content that they'll want to read.